JetSynthesys was born out of a seven-decades-and-three-generations-old textile and manufacturing business run by the Navani family in Thailand. In the 2010s, the Jetline Group of Companies as the Navanis’ business was called, started venturing into India’s IT/ITES, personalised entertainment, mobile and gaming space.
India’s smartphone revolution was just round the corner, and Jetline wished to stay ahead of the curve by building products and services for the young, emerging, mobile-friendly consumer class. It tapped into desi consumption patterns and realised that ‘ABCD’ — Astrology, Bollywood, Cricket, Devotion — was driving mobile engagement in the country.
Read Full Article